As a must-have item for leisure time, snack has been tied to satisfy the consumer demand in many scenes such as socializing, culture, and entertainment. Activities under the consumption upgrading, it has caught up with the rapid development trend. It can be said that the leisure food industry is not only the beneficiary of consumption upgrading, but also the promoter of consumption upgrading. According to the 2018 Leisure Food Industry Development Report Under the Background of Consumption Upgrading released by the IndustryAs a must-have item for leisure time, snack has been tied to satisfy the consumer demand in many scenes such as socializing, culture, and entertainment. Activities under the consumption upgrading, it has caught up with the rapid development trend. It can be said that the leisure food industry is not only the beneficiary of consumption upgrading, but also the promoter of consumption upgrading. 

According to the 2018 Leisure Food Industry Development Report Under the Background of Consumption Upgrading released by the Industry Promotion Center of the Ministry of Commerce, China's leisure food industry has experienced four phases. When in the "Phase 1.0", snacks were mainly taken as simple supplement of dietary needs; when the concept of healthy diets were getting popular, the industry came to "Phase 2.0". During the period, the industry was focusing on the improvement of product quality; When it comes to "Phase 3.0", it was considering about how to integrate snacks into diversified consumption scenes, and to create the themed snack brands. Until now it comes to the new era of "Phase 4.0", that fits the all-round needs of consumers for material consumption and spiritual pleasure. According to statistics from relevant institutions, the size of China's leisure food market are growing from 362.5 billion yuan in 2012 to 484.9 billion yuan in 2017, with an average annual compound growth rate of 6%. The size of China's leisure food market exceeded 500 billion yuan in 2018 and is expected to reach 550 billion yuan by 2019. 

The scenes consumption attributes of snack are embodied incisively and vividly during the Spring Festival. Families and friends getting together is the most important part of the Chinese New Year. When we are chatting, playing games and watching TV together, toasted nuts and biscuits can be said to be the best partners, and hawthorn is an excellent choice for eliminating the feeling of greasy fat and helping digestion after the Spring Festival feast. Snacks are undoubtedly the rage at the market in Chinese New Year, which are most easily added to the shopping cart and purchased by consumers. When Spring Festival is coming, snack areas in the supermarkets are basically full of people. People would choose unpacked snacks to eat by themselves, and packaged snacks with gift box are regarded as great gifts.

Source: www.food2china.com