Top Zelanian Mineral Water ONE PURE to Appear on FHW CHINA 2
Water is source of growth for all living creature on our planet. The quality of water is a key factor to a healthy life. With the philosophy to bring good food products from all over the world to China, FHW CHINA has secured participation of a top Zelanian Mineral Water brand --- Onepure.
Onepure is very popular in New Zealand. Coming from deep mineral aquifer in natural primitive environment, the water is pure and rich with minerals. Onepure adopts the most advanced energy saving sterile filling system (Krones from Gemany) and uses recyclable and degradative green material to ensure quality and avoid harmful environmental waste. The water samples are tested regularly by Zelanian testing authority to safeguard customers’ health.
Onepure has been doing market research for one year before making the decision to enter China. The result shows that although most of the Chinese bottled water companies are struggling for existence, the market is growing quickly with growth rate over 15％. The condition is especially promising in big cities. For example, the annual consumption of mineral water in Beijing alone is around 600 thousand tons, and the figure is increasing by 20%-30% yearly.
The general agent of Onepure in China said to the media that mineral water is a high profit industry and China’s high-end mineral water is almost a vacancy. Onepure will takes the opportunity and focus on the field.
A inside reporter confirmed that the statement is true. Wahaha wins by quantity, focusing mainly on low-end products. Another big player NongFu Spring, although stresses on quality of water source, doesn't achieve much of a gap in pricing with other competitors who are producing low-end waters. Evian by Danone has been long occupying the top position in the Chinese high-end mineral water market.
However, Evian is not the only competitor for Onepure. Native Tibet Spring 5100TM and Snow Mountains among others are not to be neglected. After meticulous investigation and prudent consideration, Onepure chooses FHW CHINA, hoping the high-end fair will be a good platform to promote the products. It’s very optimistic that Onepure will make a remarkable presence in China market because of its strong brand advantages.
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