FHW CHINA 2015 Sets up Food Ecommerce and Service Zone
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1. Food Ecommerce and Service Zone at FHW CHINA 2015
The rapid development of Internet has caused concussion in traditional industries. According to the data released by the Statistical Bureau, online retail volume topped 0.28 billion yuan in 2014, increasing 49.7% year on year, among which food ecommerce increased by 50%. Online food purchasing takes increasing share of the whole ecommerce trading volume. Led by ecommerce giants like Tmall, JD.com and Yihaodian, food ecommerce possesses huge market potential. Challenged by the booming e-retailing which boasts of zero time and space restrictions, low operating costs, low inventory pressure and closer attention to consumers’ needs, traditional enterprises are in hot water because of disadvantages such as redundant spread of physical stores, rising operating costs, severe homogenization and high risks. The situation calls for transformation of traditional enterprises in the new era of ecommerce. However, the way forward is not always surrounded with roses. Even some established giants met their Waterloo in the process. For new starters, how to identify they own advantages and make a presence in the ecommerce circle? To those already in the field, how to integrate online and offline resources to create greater sparkles and move forward faster and steadier? The questions require to be answered. Always concerned about what the clients need and want, FHW CHINA 2015 joins hands with its strategic partner FOOD2CHINA (the only professional imported food trans-border e-commerce B2B platform in China) to set up food ecommerce display and service zone in the fair site, making maximum use of the offline resources of the show and the online database of oversea suppliers of FOOD2CHINA. Meanwhile, renowned ecommerce platforms, such as JD.com and Yihaodian, and third party service providers, including logistics storage, data mining and application, search engine optimization, ecommerce consultancy and mobile Internet, will be invited to the fair to create an all-inclusive multilevel and sustainable ecommerce ecosphere that is acute to changes, quick in response, and beneficial to all involved. . 2. Preview of the ecommerce display and service zone 1）Hand in hand with FOOD2CHINA to bring in more first-hand oversea product suppliers As the only professional food ecommerce B2B platform in China, FOOD2CHINA has over 8,000 suppliers from more than 30 countries which are good source of high-quality first-hand oversea products to Chinese importers and distributors. For the brands which have yet to enter China market, FHW CHINA is the place where they can meet suitable business partners who will help them in brand marketing, supply chain building and improvement of shopping experience. 2）Food ecommerce recruitment meeting Leading ecommerce platforms will be invited to hold recruitment meeting during the fair. It’s a good opportunity for traditional food enterprises to dabble in ecommerce circle. FHW CHINA 2015 aims to become a bridge between ecommerce platforms and traditional companies who are interested in ecommerce. 3）Gathering of ecommerce service providers igh quality ecommerce service providers, including third party payment, ecommerce logistics storage, data mining and application, search engine optimization and mobile Internet, will be invited to hold illustration meetings during the fair. Their presence is an essential part of a healthy and comprehensive ecommerce ecosphere. They will provide all-around support for companies who are trying to set foot in the field. |
