FHW CHINA 2014 opened at Hall 13.2, Area B, China Import and Export Fair Complex on November 11, 2014. The 3-day fair attracted recording-breaking 12 thousand person-time buyers and 5,200 registered trade buyers.
FHW CHINA 2014 Chinese buyers were mainly from South China（65.86%）, East China（13.20%）and Central China（6.45%）; oversea buyers were mainly from Asia（71%）, Europe（16%）and Oceania (6%）
76.63% of the professional buyers were president of a company, enterprise owner, general manager, purchasing manager, or F&B director, who had the say on purchase decisions.
Professional business matching service for VIBs（Very Important Buyer）
The most remarkable highlight of FHW CHINA 2014 was the comprehensive and considerate service for the buyers. The “Very Important Buyer (VIB) Program” invited large supermarkets, five-star hotels, hotel management groups, food wholesalers, restaurants, wine traders and importers to visit the fair and communicate with FHW CHINA exhibitors. VIBs enjoyed exhibits preview before the fair, one-on-one guidance during the fair and follow-up services after the fair. Furthermore, FHW CHINA 2014 cooperated with FOOD2CHINA (the only imported food B2B e-commerce platform in South China) to hold a reverse business matching event. It used “online matching, offline meeting” mechanism to provide buyers comprehensive and in-depth business matching service.
Comments of part of the VIBs towards FHW CHINA 2014
“For targeted purchase, I am more willing to attend on-site business matching meeting than negotiate at the booth. I am satisfied with the business matching service and wish the fair got better and better each year.”
——Liu Ke, general manager of Huarun Vanguard Supermarket (Food Department)
“I have been following FHW CHINA with great interest. Some of the high-end featured products were really impressive. I hope to see more oversea exhibitors at FHW CHINA 2015”
——Chen Rong, commodity specialist with Yihaodian
“I saw some very characteristic products that met the requirements of high-end F&B service. I really appreciated the VIB service.”
——Hu Jiaquan, business development director with The Ritz-Carlton Guangzhou
“I found quite a few really special exhibits. The international exhibitors were impressive. On-site service was satisfactory as well. I wish for a better FHW CHINA each year!”
——Su Zhaojia, Planning department manager with Guangzhou Huaxin Trading Co., Ltd.
“Having attended the fair for several years, I could obviously feel that it became more mature each year. This edition was brilliant. I wish FHW CHINA became better and better.”
——Zhang Beili, general manager of Guangzhou Yue Ming Trading Co., Ltd.
“This year, the quality of exhibits was better than before. I have found what I was looking for at the fair. I will definitely come next year.”
——Lin Weidi, purchasing manager with Lorence & Company
“I visit FHW CHINA every year. The scale and resources have been improving. I felt satisfied with the quality of exhibitors. I will continually support the fair.”
——Ji Ning, trans-border e-commerce sales manager with Guangdong ZhuoZhi Supply Chain Services Group
