FHW CHINA 2014 Post-Fair Review Onsite Activities (II)
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Logistics Solution for Trans-border E-commerce of Food Industry
From 14:00 to 15:00, November 11, Logistics Solution for Trans-border E-commerce of Food Industry seminar was held at forum area of FHW CHINA 2014. Mr. Naz Wen, assistant general manager of Worldex Fiera Milano Exhibitions (Guangzhou) Co., Ltd., hosted the event. Firstly, Mr. Wolfgang Qi, CEO of FOOD2CHINA) gave a brief about FOOD2CHINA.com; then followed Ms. Wang Hongjie, public affairs director of Guangdong Sinatone E-commerce Logistics Co., Ltd., who introduced the operation pattern and services of Sinatone; Next, Mr. Yexian, director of Health and Food Inspection department with Guangzhou Entry-exit Inspection and Quarantine, talked about government policies regarding admittance criterion for trans-border e-commerce of foodstuff; finally, Mr. Ye Mingheng, general manager of Guangzhou Dadoufa Import and Export Co., Ltd., shared his success experience with the audience.
    
Gdemall (sales website of famous foreign trade brands) Suppliers Recruitment Presentation
Starting at 14:30, November 11, a supplier recruitment presentation was held by FHW CHINA 2014 sponsor Gdemall. Gdemall is run by Guangdong Machinery Imp. & Exp. Co., Ltd., a subcompany of foreign trade giant Guanxin Holdings Group. The website covers 5 categories, including imported food, health care products and organic food. Dgemall’s large state-owned enterprise background give people more confidence to open shops or buy products at the mall. Director Wang introduced the competitive advantages and recruitment policy of Gdemall. Because of its powerful background, competitive “zero cost entry” policy, strict qualification examination of suppliers and comprehensive service, a lot of professionals were attracted to Gdemall’s booth after the presentation to know more about the mall.
 
China Food and Wine Industry O2O E-commerce Development Trend and Strategic Positioning
In 2013, Internet stepped into an era of rapid development, ushering in a swarm of new cyber terms like B2B, B2C, C2C, C2B, and B2B2C. The momentum keeps on and surges in 2014, with O2O（Online to Offline）undoubtedly in the spotlight. Although O2O is a hot topic these days, few can play it right. At a time when maintaining status quo means dead end while transformation only adds insult to injury, FHW CHINA 2014 invited senior O2O experts Mr. Liu Yangzhi (president of Guangdong iPeanut Network Technology Co., Ltd.) and Mr. Lai Yue (project director of iPeanut) to answer questions on how to solve online-offline conflict of interest, to facilitate quick e-business promotion, and to reduce offline retail costs. They also shared their insight on development trend of China food and wine industry O2O e-commerce.
  
How to Get Success in Franchise Coffee Shop Business in China
How does drinking coffee become a fashion for Chinese, especially among young people? How to get started in the huge China coffee market? At 10:30 a.m., November 12, a seminar focusing on franchise coffee shop business was held at the forum area of FHW CHINA 2014. The seminar was organized by FHW CHINA and Adalee Coffee Collage, a top professional panning agency in coffee industry. The attended guests were experts in brand operation and capital operation in coffee industry, including Mr. Zhong Darong (general manager of Hongpei Shijia Huasheng Coffee), Mr. Zhang Qingxin (senior expert in coffee bean trade), Mr. Xie Liming (founder of Coffee Lovers’ Association), Mr. Liang Naiming (general manager of Civet Coffee Chain Group), and Mr. David Iwaka (a Ugandan and general manager of Chenao Coffee). The topics included development trend, profit model and potential of China coffee market. Ms. Li Bingbing, president of Adalee Coffee College hosted the event.
  
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